Today I want to talk about something that very regularly affects writers, beauty bloggers and photography bloggers, and occasionally affects travel bloggers too: Content theft. How does it happen and what can you do about it?
I am a moderate traffic website; according to both Amazon and Alexa, I am not yet in the big leagues (I’m in the top 1,000,000 websites, but so are 999,999 other sites). I do have some very good SEO, however, and I score first result on the first page of Google for at least 10 different search terms, because I work very hard to make my content relevant to what people are searching for. Because of this, I’m not blind to the crappy games some other sites play so they can rank higher in Google.
The past two days, however, my single most popular article has taken a nosedive. My traffic has plummeted and I have lost more than a hundred visitors a day. When investigating this, I discovered that a content-farm type website has basically stolen my top ranking article, reworded it and dumbed it down, and posted it on their site. They aren’t ranking above me, but they’ve got enough relevance that they’ve taken some of my traffic away. The thing is, despite the fact they’ve directly paraphrased my article, and added in some photoshopped snazzy pictures (that they also haven’t attributed), they’ve not actually said where they got it from. And they haven’t asked me if they could steal my stuff.
I get by solely on my income from this website and from the books I write (on my author website). This website (Delight and Inspire) generates 20-100% of my income on any given month. Needless to say, I don’t make much money. So when someone steals my personally researched and written articles, changes a few words to get past Google’s duplication penalties, and, by proxy, prevents visitors from finding my site, it makes me feel worried. If people took every article from my site and did that, I’d have no income. It would be like someone putting the PDF of my books on torrent sites, and it’s obviously not a nice feeling.
Unfortunately, there’s nothing I can do about it because they haven’t just copied and pasted my work. So this is an exercise in pragmatism more than a solution. I am usually not remotely precious about copyright, and when people email me, asking if they can, for example, translate my articles into Italian, I am usually happy that the information is getting shared. But that’s the difference. The cool Italian guy asked, and I knew they were using my content in that way, and I’m happy with the result, which is that Italians can now read that information in their own language. I now get 1-2 emails a week from Italians trying to cross the Bering Strait (true story). Generally, I think sharing information is the way forward.
When someone does it without acknowledging the source material, however, they’re just trying to make themselves look good with other people’s hard work. And that’s not ok. I would bet money that the person who stole my content was paid by the content farm for “creating” my content. But since half the internet is run by automatic bots and computers these days, with little user generated interaction on sites like Livestrong (a content farm), there’s no-one I can contact about this issue (normally, you can contact someone and ask for the page to be taken down or attributed).
So after the initial infuriation has worn off, I am left with the truth of the situation. Someone stole my stuff, they fooled Google (and whoever paid them to “write” it) and my income has been affected. I cannot do anything about it, so I can either go crazy (crazier) with rage and fury at this daylight robbery and turn into a pathetic dribbling ball of tears, or I can choose to let it go.
Imma let it go, and looking to the future, I’m going to try to ensure that I keep producing fresh, relevant content for my readers that ensures I always rank first on Google for other things. Like my lip plumpers review or my eyelash serum comparison reviews that I have written.
How have you dealt with copyright theft? Let me know in the comments!