His Naughty Little Friend

When I was a housewife, before I started my master’s degree (which should basically have the title, ‘Lucy wants a master’s’), I had a lot more time to pay attention to my rabbits. Now, I am still a housewife (in the sense that I take care of it, because I like how it grounds me) but I’m also doing my MSc in Obscure Science (not housewifery or even midwifery, either of which would be useful), and I have a social life now thanks to the university’s writing (Lucy starts a book club) and sports societies (Lucy goes sailing), and doing a placement at an academic publishing house (Lucy wants a career), where I code their website and copyedit bibliograhies into English from bizarre languages; then I’m also applying for grad schemes with Severn Trent (Lucy still wants a career) and writing my romance books (Lucy… writes something??). While I’m cooking his dinner or sorting out the dishwasher in the evening (Lucy’s a fifties housewife again), I tend to look out of the window and see the rabbits. It’s the only time of day I tend to notice them now, but don’t worry, they’re not being ignored. Ricky – I mean my Dearest – can spend lots of time with them because he’s getting hardly any work due to having a very foreign last name which is career-fatal in post-Brexit-vote-Britain (Lucy and Ricky still want to move to Canada).

Poppy and Fifer are the only two rabbits living in the huge indoor-outdoor enclosure (Lucy gets a rabbit… or 4), who live in the big shed in our garden which I think the council built in the fifties so housewives got some reprieve from their husbands filling their home with tools (like mine does, since our shed is home to our rabbits). After Fifer lost Katie (Douglas Adams never had to write about these sort of problems) I thought he’d never love again, then Poppy appeared. The bunnies love each other so much it makes my heart grow three sizes just to see them grooming each other. Until Timmy goes outside. Then sparks fly because Poppy is a romantic at heart.

Poppy is a very determined rabbit (by Fifer’s standards). Fifer wants her all to himself, and she wants some sort of three-way with Timmy (our indoor rabbit). If Timmy is outside, every time Fifer hops away from the fence for a few minutes, his naughty little girlfriend is straight over to where Timmy is sitting, and she’s trying to get out of the rabbit run to be with him. I think she might be a polyamorous rabbit, but Fifer has no interest in a guy-on-guy relationship.

I think in Poppy’s mind, there’s no problem with having two boyfriend rabbits and she can live a life of luxury. I guess she’s a little bit of a bored housewife sometimes too (maybe she can be Ethel in our Lucy analogy; she’s also a housewife) and wants something more than a giant rabbit hutch, 24/7 indoor/outdoor access, an attentive (if slightly overprotective) boyfriend and a nice view of the rest of the garden. She wants the excitement of a second relationship with Timmy. She adores Timmy just as much as she loves Fifer. Fifer, however, disagrees, and he’ll chase her away and bite her if he catches her showing an interest in Timmy.

little Timmy and his bed
Timmy lounging on his bed in the living room next to a pile of his toys.

Anyway, it’s been even more fun this weekend, as we had to put Poppy and Fifer in the kitchen due to the November 5th fireworks. Guy Fawkes night is a British thing where people celebrate that something horrible happened to someone for standing up for what he believed in, because people need to know that conformity is hella important and whatnot. I was raised Catholic by my strict Irish grandma (who looked after me in fits and bursts when my mother was lounging around the house sleeping her life away and waking up to shout at us, hit us or lock us out and tell us how lucky we were to not be Chinese, where, apparently, people were starving. Long story short, my grandma stepped in whenever we started missing school, but sent us home again every time my mum promised she’d changed).

My grandma was an amazing woman (I’ve kept her last name after I got married, in the matrilineal style – when I was engaged, one of my biggest worries was how to respect my husband by taking his name while still honoring my grandma by keeping hers, so I split my double-barrel, dropped the side I had no affinity for, and replaced it with my husband’s name). So, anyway, I digress a little, but the point is, when you’re raised Catholic by a grandma who never moved on from the fifties and sees *everything* you do, you tend not to burn Guy Fawkes for being a Catholic criminal. She was more vigilant than the nuns that I knew, but like the nuns, she was lovely until you were naughty, and she was lovely again straight after. My grandma died in ’99, when I was twelve, but as far as I know, my entire extended family has never made a Guy to burn.

Maybe it’s my old-fashioned upbringing, but as an adult, I find the idea of burning an effigy of Guy Fawkes to be in very poor taste. We wouldn’t stand for people doing that to Saddam Hussein, for example, we’d say it was racist jingoism, but Guy Fawkes? Get kids to scrounge money by walking him round in a wheelbarrow then set him on fire. Because it’s British.

Poppy is his naughty little bunny
Poppy wants her picture taken.

Anyway, the rabbits are terrified of fireworks and last week the neighbors on one side decided to have huge loud expensive fireworks aimed over our garden, and I was being pelted by shells of fireworks and getting sparks inches from my face and explosions a couple of feet above my head while I was trying to get the rabbits in, so we planned ahead and got them in early this weekend, to make sure my PTSD wasn’t triggered by a giant dick with too many fireworks. Because of our brand spanking new door between the kitchen and the living room, with the see-through glass panels, the rabbits can now see one another when the door’s closed. I open their indoor hutch because I don’t agree with confining them just because the rest of the world is setting off incendiary devices for entertainment. To be honest, the heat level in the kitchen is far too hot for outdoor rabbits so I try and keep the thermostat low while these two are inside. So while Poppy is hopping around in the kitchen, she can get a glimpse of Timmy, but Fifer can’t smell him, so he doesn’t know. But his naughty little girlfriend sits by the kitchen door and watches Timmy while he sleeps (Timmy sleeps a lot). If only Fifer knew what she was doing, she would be in so much trouble!

Poppy and fifer little rabbits
Fifer decides it’s time to put his foot down

The psychology of choosing a color scheme for your website

I was reading (as I’m sure many of you do, too) Neil Patel’s blog earlier today when I came across this interesting article about the psychology of choosing a color scheme for your blog or website. I quite like reading articles that go into psychology, because while I doubt they’re applicable to everyone, everywhere, I usually find something of value in them (unless they’re truly terrible).

Most of Neil’s article was very interesting, and I liked spending time thinking about how color schemes affect the way my readers feel when they’re on my site. I don’t want anyone to get distracted by a jarring or stark color scheme and I do sometimes wonder if my black-and-white format is too harsh for my usual content.

I found his take on the “color wheel” (part-way down that article, looks like a flower) and at first I was interested, then I felt I just had to disagree with the “meanings” assigned to color. Purple, for instance was associated with revulsion. It’s my favorite color, so of course, I don’t feel revulsion when I see purple. According to the color wheel Neil had posted, the exact shade of orange which is part of his own branded color scheme, was a color which evoked mixture of vigilance and rage. It just doesn’t add up, does it?
I decided to search for some more interpretations of how color affects people, and I found these:

This one has been done phenomenologically and it’s sounding very authoritative but it has no evidence on which it’s based its conclusions, which appears to be an endemic problem in this topic.

This article from Entrepreneur.com has a good summary of the debates surrounding the psychology of colour and highlights the need for more evidence.
There is no doubt that color plays a huge part in buying behavior in marketing, but no-one seems able to agree on which colors are best to do what.

Personally? I think the most important thing is to use a color scheme that goes together properly. The color blender color matching tool often gives surprising results, but overall I think it works very well. In some instances, the coloring might be obvious (this erotica author’s writing site, for example, is themed monochrome and pink, and it’s easy to tell that it’s a steamy romance author’s site with exciting books) but in other cases, the role of color is ambiguous and complicated.

Different colors mean different things to different people, but we can associate color schemes or sets of colors with the things we know they represent – for example, fire is orange, water is blue, so is sky. If we see those colors, with other associated colors (orange with brown for the logs on the fire or black for coals, and grey for smoke, for example) it will definitely ensure people make links between a brand and a concept or thing.

I have no idea how to apply any of this to Delight and Inspire, but it’s been interesting to research how other people have thought about the psychology of color.
Isn’t color theory fascinating?

This post was scheduled; I’ll reply to comments tomorrow 🙂

What actually happens when a content farm steals your handmade content

Today I want to talk about something that very regularly affects writers, beauty bloggers and photography bloggers, and occasionally affects travel bloggers too: Content theft. How does it happen and what can you do about it?

I am a moderate traffic website; according to both Amazon and Alexa, I am not yet in the big leagues (I’m in the top 1,000,000 websites, but so are 999,999 other sites). I do have some very good SEO, however, and I score first result on the first page of Google for at least 10 different search terms, because I work very hard to make my content relevant to what people are searching for. Because of this, I’m not blind to the crappy games some other sites play so they can rank higher in Google.

The past two days, however, my single most popular article has taken a nosedive. My traffic has plummeted and I have lost more than a hundred visitors a day. When investigating this, I discovered that a content-farm type website has basically stolen my top ranking article, reworded it and dumbed it down, and posted it on their site. They aren’t ranking above me, but they’ve got enough relevance that they’ve taken some of my traffic away. The thing is, despite the fact they’ve directly paraphrased my article, and added in some photoshopped snazzy pictures (that they also haven’t attributed), they’ve not actually said where they got it from. And they haven’t asked me if they could steal my stuff.

content theft statistics
Picture showing my most popular page; this page was most popular, day in day out, for months.
content theft how to tell
The stats for the blue circles page have increased, proving this shouldn’t have been a “quiet day.” It’s only my most popular page that’s been affected, and all the other stats were just the usual day-to-day fluctuations. That’s how I knew it was probably a content theft issue.

I get by solely on my income from this website and from the books I write (on my author website). This website (Delight and Inspire) generates 20-100% of my income on any given month. Needless to say, I don’t make much money. So when someone steals my personally researched and written articles, changes a few words to get past Google’s duplication penalties, and, by proxy, prevents visitors from finding my site, it makes me feel worried. If people took every article from my site and did that, I’d have no income. It would be like someone putting the PDF of my books on torrent sites, and it’s obviously not a nice feeling.

Unfortunately, there’s nothing I can do about it because they haven’t just copied and pasted my work. So this is an exercise in pragmatism more than a solution. I am usually not remotely precious about copyright, and when people email me, asking if they can, for example, translate my articles into Italian, I am usually happy that the information is getting shared. But that’s the difference. The cool Italian guy asked, and I knew they were using my content in that way, and I’m happy with the result, which is that Italians can now read that information in their own language. I now get 1-2 emails a week from Italians trying to cross the Bering Strait (true story). Generally, I think sharing information is the way forward.

When someone does it without acknowledging the source material, however, they’re just trying to make themselves look good with other people’s hard work. And that’s not ok. I would bet money that the person who stole my content was paid by the content farm for “creating” my content. But since half the internet is run by automatic bots and computers these days, with little user generated interaction on sites like Livestrong (a content farm), there’s no-one I can contact about this issue (normally, you can contact someone and ask for the page to be taken down or attributed).

So after the initial infuriation has worn off, I am left with the truth of the situation. Someone stole my stuff, they fooled Google (and whoever paid them to “write” it) and my income has been affected. I cannot do anything about it, so I can either go crazy (crazier) with rage and fury at this daylight robbery and turn into a pathetic dribbling ball of tears, or I can choose to let it go.

Imma let it go, and looking to the future, I’m going to try to ensure that I keep producing fresh, relevant content for my readers that ensures I always rank first on Google for other things. Like my lip plumpers review or my eyelash serum comparison reviews that I have written.

How have you dealt with copyright theft? Let me know in the comments!